I've been learning so much lately, and one of them was about making a post go viral on LinkedIn that allows you to game the LinkedIn algorithm to get your post to go "viral". Once I learned about this tip, well, there's "knowing" a tip, and there's actually knowing it because you've tried it.
So I tried it.
And I recorded the results and shared it with everyone, because, why not? As our 4 year old #theLentil says, "Sharing is caring and helping is caring."
So here it is:
The LinkedIn Effectiveness tips: I learned more about LinkedIn as a social platform and decided to try it out. Here are the rules I learned/tested out:
-- Longer posts, all text preferred.
-- Don't include photos, don't include links - LinkedIn doesn't want people to go away from Linkedin's website.
-- Only use 2-3 hashtags (and I've learned since they may have removed this preference around hashtags from their algorithm, but I have not tested it to confirm yet.)
-- There's a golden hour, that's the 1 hour after you post that's the most important. I pinged 10 folks to "like" my post and comment on it during that 1 hour (thanks friends.) Repeat: folks must LIKE AND COMMENT on the post during the first golden hour. LIKE AND COMMENT.
-- Ideally, do this more than once, with more regularity for optimal impact.
Quite interesting, eh? I typically average about 50-200 views/post, so through this test, what I saw was that it really did significantly improve my reach on my message. Below are the details.
The Making a Post Go Viral on LinkedIn Test
Here's a link to the original Test post I did on LinkedIn to see if this actually did work (and embedded below so you can see the post that I did). You'll see that I did a long form personal mini-essay with only a couple of hash tags, no links, and no images:
The Making a Post Go Viral on LinkedIn Test Results
Here's a link to the LinkedIn post where I recap my learnings/observations if you want to see it:
Hope that helps someone. Let me know if you want me to participate in any of your posts - just tag me or send me a message with a link to the post, and I'm happy to LIKE AND COMMENT on your post to help you in your golden hour.
P.S. Also, there's a hack on the no links in the message "rule". Do the post without a link. Post it. Then after it's posted, go back and edit the post, and add in the Link. I haven't tried this out, but supposedly this is the workaround.