I've been learning so much lately, and one of them was about making a post go viral on LinkedIn that allows you to game the LinkedIn algorithm to get your post to go "viral". Once I learned about this tip, well, there's "knowing" a tip, and there's actually knowing it because you've tried it.
So I tried it.
And I recorded the results and shared it with everyone, because, why not? As our 4 year old #theLentil says, "Sharing is caring and helping is caring."
So here it is:
The LinkedIn Effectiveness tips: I learned more about LinkedIn as a social platform and decided to try it out. Here are the rules I learned/tested out:
-- Longer posts, all text preferred.
-- Don't include photos, don't include links - LinkedIn doesn't want people to go away from Linkedin's website.
-- Only use 2-3 hashtags (and I've learned since they may have removed this preference around hashtags from their algorithm, but I have not tested it to confirm yet.)
-- There's a golden hour, that's the 1 hour after you post that's the most important. I pinged 10 folks to "like" my post and comment on it during that 1 hour (thanks friends.) Repeat: folks must LIKE AND COMMENT on the post during the first golden hour. LIKE AND COMMENT.
-- Ideally, do this more than once, with more regularity for optimal impact.
Quite interesting, eh? I typically average about 50-200 views/post, so through this test, what I saw was that it really did significantly improve my reach on my message. Below are the details.
The Making a Post Go Viral on LinkedIn Test
Here's a link to the original Test post I did on LinkedIn to see if this actually did work (and embedded below so you can see the post that I did). You'll see that I did a long form personal mini-essay with only a couple of hash tags, no links, and no images:
The Making a Post Go Viral on LinkedIn Test Results
Here's a link to the LinkedIn post where I recap my learnings/observations if you want to see it:
Hope that helps someone. Let me know if you want me to participate in any of your posts - just tag me or send me a message with a link to the post, and I'm happy to LIKE AND COMMENT on your post to help you in your golden hour.
P.S. Also, there's a hack on the no links in the message "rule". Do the post without a link. Post it. Then after it's posted, go back and edit the post, and add in the Link. I haven't tried this out, but supposedly this is the workaround.
Saw this talk by Jimmy Song (and Jimmy Song speak live) for the first time when in LA for Russell Okung's Bitcoin is_ conference. So many concepts and ideas that I hadn't thought about before were introduced - and so provocative. I found the talk, had it transcribed, and am sharing it with you, because it really is so good. A couple of my favorite points that really got me thinking:
Watch the video below from Bitcoin Is_ 's Jimmy Song's talk. So good.
Bitcoin is the Ultimate Social Justice by Jimmy Song
Conference: "Bitcoin is ___"
Speaker: Jimmy Song
Title: Bitcoin is the Ultimate Social Justice
TRANSCRIPTION of above video below here.
Alright, how's everyone doing? I know it's like late afternoon right now. Maybe you're feeling a little bit sleepy, maybe you need to get a little coffee. I won't be offended if you fall asleep or something. I'm okay with that just you know I won't judge you too much. Alright, so my talk is called Bitcoin the ultimate social justice and I deliberately titled it that way as a way to provoke maybe a little bit of a reaction because we have a conception of social justice that I think is very flawed and we're going to talk about exactly in which… actually can you change that to the actual slide. Yeah thank you. Otherwise I'm going to get lost… as the ultimate social justice and this is something that I'm very passionate about and this is the way in which Bitcoin will impact society is absolutely huge. So, what I'm going to do is go through an argument essentially arguing that Bitcoin is going to be better for the cause of social justice than pretty much anything else and we're going to look at the current situation - what things are like right now, how fiat money changes a lot of the incentives, and exactly what incentives people have under a fiat money system. Then we're going to talk about Bitcoin now that changes you know the incentive system and how people behave under a Bitcoin system and then talk about the future and how things will change there.
So let's look at the cause of what's going on and let's sort of try to define at least what social justice is all about. Alright so we have a lot of problems in the world right? We have a lot of people that are poor, some that are rich, and so on. And we also have you know some people that have more opportunities than others we also have other people that have power over you some people that they can abuse and so on. There's a lot of different problems in the world today and the general way in which social justice sort of defines this or sort of attempts to remedy this is by treating essentially the symptom. And the symptom is kind of like the tip of the iceberg, alright? Like there's a lot more that goes into it than just some somebody is suffering. Generally, if you look at any charity or NGO or government program, they're looking to treat the symptom. This means making sure that the people that are going hungry have food or that the people that don't have housing have a place to stay and so on. But that's treating the symptom. The actual problem is underneath and that's what I want to talk about.
So this is the general way in which a lot of NGOs and you know charities and so on, this is how they generally approach the idea of helping people. And you know if you can't read it, it's give a man a fish you feed him for a day, teach a man to fish and you feed him for a lifetime, create a good tutorial and you can teach himself how to fish. This is sort of the way in which a lot of people that are in these spaces of charity and social justice, that's how they think about it. But I would submit to you that this is not the problem. It's not a problem of information. It is not a problem of information at all. It's not about somebody not knowing how to fish.
Fact the real problem is oppression - it is oppression. People have power over other people and that is the real problem here. And when you have oppression well you can do certain things. It's not that the person that's being oppressed doesn't know how to fish, it’s that he has to apply for a fishing license or has to you know get in with government crony in order to fish at scale. It's that they got taxed on the fish that they catch because that's the current law that happens to exist and that's the real problem. It's not that they don't know. Lots of people know. That is not the problem at all.
So what happens when there are enough people that are oppressed continually and there are more regulations and things like that that happen is that eventually you end up with revolution. This is the most recent thing that happened that's like that is the Arab Spring. I mean Muslim countries where you had Arab Spring, a lot of them were very oppressive. They had so many rules and it gets worse and worse and worse until basically the people explode. It’s gradually then suddenly and all of a sudden something happens. And so you might be wondering, "okay are we always doomed to this kind of cycle where you know you have a revolution and then you have more and more regulation and more and more oppression and then people get sick of it and then they revolt again"? Yes, but things have changed. Bitcoin is something that's new and different and we just heard from Alex who's talking about government surveillance and technology that's used to make people more and more oppressive, but there's also a technology that's taking the power of money printing away from the state. Financial oppression, believe it or not, is the biggest source of oppression that you can have. In many ways, that's what we're going to be talking about going forward.
Alright, so we talked about the current problems and my argument in this section is that the real oppression is easy fiat money - is easy fiat money. Alright, so I don't know how many of you know what this is but these are glass beads and this was used in sub-Saharan Africa for money for a very long time. And in fact it makes sense to be money if you heard Saifedean Ammous's talk - it's about hard money versus easy money. Glass just isn't very abundant in some in Africa so it made sense to use this as money. European settlers came in and they recognized that oh they're using glass for money. We know how to make glass we have glass blowers and we have a plentiful supply. So what did they do? They went, made a whole ton of glass beads, and bought up everything. They bought up everything. They were able to print money essentially as a way to take the wealth of everybody that was depending on that as money. And this has an economic name and it's called the Cantillon effect. And the Cantillon effect is essentially this - the first printers are the money, the people that get to spend the money first, they get all of the benefits of the printing of the money.
And it's something that Richard Cantillon noticed in the 1700s. He used to work as a banker and then you wrote you know some economic treatises, but that's essentially what happens. The thing about the Cantillon effect that's so seductive is that the population doesn't really notice right away. It's very slow. When you're inflating money, when you're adding new money to the population, you don't notice oh this is going to be worthless later. You know it's a very gradual thing and then very sudden. And this has some really pernicious effects including long term uncertainty. And among other things that it does is it increases consumption and rent-seeking. By consumption I mean just like sort of buying things for now alright? Like YOLO or FOMO or whatever. And rent-seeking in the sense that - and the way I define rent-seeking is taxing some transaction without any adding any value and there are plenty of people that do that.
Here's a chart of the health care system in America today and you can notice that the number of physicians has not gone up very much, but the number of administrators has exploded. What is going on? Well there's a lot of money going into the healthcare system and as a result there's a lot more rent seekers - a lot of people that are taxing transactions that aren't really adding anything. Now I could show you a similar chart for education and government and many other organizations, but this is just what happens when you have a lot of money printing. There's no real… there's a lot of people that end up sitting in the middle of transactions making money essentially for doing nothing.
And this has some consequences among others this is the question that gets asked. How do I get a job? And if you know anyone that's unemployed or in college right now, this is the question that they ask - how do I get a job? And if you think about it, this is the wrong question because in a sense it's asking where can I fit right; what rent seeking opportunity can I get? It's not about adding value at all. It's about finding a place in the world where you can survive right? It has a very static view of the world where there's only so much to go around and you need to get your piece - and that is the wrong attitude.
And this has some serious consequences and real social ills that come out of it. Here's a cartoon. I don't know if you can read it but it's sort of from a perspective of a millennial. I don't want much in life, just sick clothes, a bunch of money, convenient restaurant options, free shipping is always nice, and like a sense of purpose I guess. I love this cartoon because it does sort of like capture that mentality, but think about it. If you are a rent seeker in in this economy, what are you going to be thinking about? You're not thinking about changing the world or providing value for the world. You're thinking about all this other stuff and why is that? Well it's because deep down inside you know you are a leech; that you are really stealing from everybody else. And I'm serious about this. There's a lot of people that are going through having to deal with the fact that they are not contributing at all to society. We have epidemic levels of depression. Where do you think that comes from? If deep down inside you know that you are not contributing anything to society well how should you feel? And think about it. There's a lot of other people that when they have that voice inside that's telling them okay you're not really doing anything useful, well they go around and drown that. We have epidemic levels of all kinds of addictions too – alcoholism, drugs, even like TV or getting obsessed with the latest Netflix series, or you know eating or whatever. There's a lot of different addictions that everyone can get into. That causes real social ills. And eventually you get to a situation where you have a lot of run seeking and eventually you collapse.
These are the ruins of Rome right? The Roman civilization famously devalued their money. Diocletian went from 70% silver in a denarii down to like 5% and that caused a lot more rent-seeking that caused a lot more people that weren't doing anything and eventually the whole edifice just sort of crumbled under the weight of all the rent seekers that were out there. So Fiat leads to decay. It's a fundamental part of it.
Alright so why is that? Why does Fiat cause all this? Well there are two ways essentially to make money in any system. The first is to create more of the monetary medium - more of the monetary medium. So with gold or something like that you have to do the hard work of actually mining it. With central bank, they can just print the money and this is actually more expensive than what they do which is update a database that says I have 200 million more dollars. So there's creating more of the monetary medium.
In the second case the other way to make money is to provide goods and services and this is what actually builds civilization. If you're successful with creating a good or service, then you're going to be adding something beneficial to everybody else. It's what they want.
The key thing to realize is that the former does not add anything to society. If you're creating more of the medium of monetary exchange you are not contributing anything. You're not making anything. You're essentially stealing from everyone else through inflation. The latter definitely adds to society because by definition you're doing something better than what's out in the market already. You're doing something faster, more conveniently, more you know securely, or something - you're doing something better than what other people in the market are doing because there's a market for your services. And as a result you're adding to the pie. You're growing the pie. You're making something better. And the key thing to realize is when there's easy money people go towards the former. When there's hard money people go towards the latter.
So when you have easy money for example you want to go into the money production business because the cost of producing that money is very cheap relative to the value that you're going to get out, but when there's hard money only the specialists go in. So if you're… not many of you are probably gold mining right now and that's because you have to be an expert in gold mining in order to be a gold miner and this is actually one of the biggest mistakes that people make when they come into Bitcoin is they think oh I can go print my own money buying miners or something, but in fact it turns out that only the real specialists can make money off of mining. And this is really terrible because think about where people have been going… where the best, smartest, and most talented individuals have been going into for the last 50 years? They've been going into investment banking, right? And they go into it not because they happen to be talented in investment banking, they go into it because that's where the margins are. That's where they can make the most profit. It's much easier to be an investment banker and make 300 million dollars a year than to create a three-billion-dollar company and keep three hundred million dollars for yourself. That's the reality that we are living in is that because of easy money everyone is motivated to go towards that direction and that's a real tragedy. That's how civilization gets built and hopefully this picture comes up.
Alright, so I was born in Seoul, Korea and I found this nice picture of the contrast between then and now. See, 1900 it was kind of a backwater Asian place and after you know a 120 years later you have this thriving city that you have now. That happens because you have a lot of entrepreneurs, because you have people building things, that are creating things for the benefit of others. In a way, they're creating goods and making the world better and they get to profit - that's the beauty of capitalism.
So let's talk about the new system right? Because we're are under a fiat money system well how is that going to change? The revolution is Bitcoin and the revolution comes in from the fact that we have property rights. We have control over our own money right now. If you have money in a bank account the government can confiscate it from you. They can accuse you of being a drug dealer or using it for terrorism or something like that. Even if you have money under your mattress, they can just inflate it away. They can print another eight hundred billion dollars to different investment banks or something like that. We don't have property rights over our money, but with Bitcoin we do. We can take the power of money printing away from the state and as a result we have a lot more long-term certainty because we can save for the future. A lot of people think that capitalism is like materialism or something like that. It's this idea you know I got the sickest car or something like that. That is not it at all. Capitalism is about capital accumulation. It is about creating more so you can you can make even more money and continue to benefit society. In fact, production and entrepreneurship are exactly what happens in a in a hard money civilization because most people aren't going towards investment banking or the money production business. They start using their talents towards something else. They start giving people what they want. And this increases production, increases value for everybody. There's a really good illustration in Saifedean's book which I'll repeat here, but at one point in time people used to catch fish with their hands and it would take… maybe you can catch only like one or two fish a day by trying to catch with your hands. At some point somebody decided okay you know what I'll catch an extra fish and sort of half star for a day and I will make a fishing pole and using a fishing pole - that's capital accumulation - they can maybe catch four fish a day and then doing that for about a week, you can save up, take another week to make a boat. Now maybe you hire somebody to drive the boat while you go fish. You get better and better productivity out of people as you have more creativity and entrepreneurship to the point where we are today where we have a, you know, a fishing vessel takes like five years to build cost millions of dollars but you have eight people on that ship and they can catch hundreds of thousands of fish in a week. That's real productivity; that's real entrepreneurship; that's real value that the rest of civilization gets to have.
Anyway the pertinent question that people ask in this case is not how do I get a job; it's what do people want. And this is the right question it isn't about finding your place in a rent-seeking society. It is about what value can I bring to other people and this is absolutely critical for entrepreneurship. I'm speaking to you right now as a speaker, as an author and stuff like that, but for the first years of my life I was a coder. I was a programmer. Think anyone ever paid me to go speak in front of people or to write a book? Not a chance. Those are things that I had inside of me that I didn't realize I could use for that sort of stuff but being an entrepreneur, being a producer, I was able to see ok well that's something that I can do. In a Fiat money society, what you end up with are very specific roles right if a company hires you to be an accountant that's all you can really be. They don't hire you to also be a publicist or something like that not unless you're in a start-up. But it's much more fulfilling to be an entrepreneur in part because you get to use all of who you are instead of this narrow slice that's defined by the company. And that's something that hard money allows and Bitcoin is the path to get there because that takes the power of money printing from the state and that makes it very difficult to go into the money production business eliminating a lot of rent-seeking.
Anyway, let's examine what that actually means and what that actually looks like. So one of the things that's really scary about Bitcoin is that you know ownership is pretty scary. This is a cartoon you can probably look at it later. It's about somebody that newly bought a house and you know doesn't think that he's ready for a home ownership. Fact of the matter is were not used to the personal responsibility that Bitcoin requires. There's a lot of people that you know… like even Bitcoin core developers, if they have to move their Bitcoins, they get really nervous. Why? Because it's scary having to handle a lot of money right, where it might be permanently lost. Everything is centralized in a sense to take away that fear of having to move or be responsible for a lot of money and that's convenient right because you don't want to lose money to a bank robber or something like that where if you had like a gold bar in your house and it gets taken away from you all your savings disappear. That's kind of scary, but at the same time, we've lost something we've lost something as a civilization as a result of all that centralizing of responsibility and it's this idea of personal responsibility. See when you have personal responsibility, it helps because you start caring about the thing that you're responsible for you. You want to make it grow. And you know those of you that are parents, you kind of understand what that means. A lot of it is helping the thing that you're in charge of. And when you do that it leads to a lot of good things because when you have long term certainty, when you're when you're thinking about ownership and you you're used to the responsibility, now you can set goals and have a purpose, and that in turn leads to a lot of building. And instead of the sort of the rent seeking job that you might have where your soul is telling you, you are not doing anything good, when you are producing something for the rest of civilization that is beneficial, it's much easier to get up in the morning. It's much easier to live and know that you are contributing something. You don't have to drown yourself in alcohol or drugs or sugar or whatever it is that you might be addicted to. It becomes something different. And that is the future that we want to have with Bitcoin.
And really the key here is that we have a path to a peaceful revolution. It used to be that history was you know just a regime that would get more and more authoritarian until there was a revolution. That's like one view, kind of cynical view of history, but now with Bitcoin we have the ability to decentralize the power. See a lot of the social justice advocates, what they think about is okay if only my guy were in charge, things would be different. If only my guy were there, then everything would be okay. That's the wrong problem. It's still centralized power. With Bitcoin, we can start taking some of that power back and give it to ourselves. And as a result, all of the rent seekers that are propped up, we walk off the platform that goes away naturally and that's a very good thing. We don't want waste in our society. I love this picture because it has the Statue of Liberty which stands for freedom in the foreground and you have all these buildings that are built by big banks in the background.
The prosperity that the U.S. experienced in the 19th century versus the 20th century are profoundly different. 19th century we were under a hard money standard and a lot of stuff was built during that era. The 20th century, it was mostly because of the dollar hegemony. It was the result of the dollar being the world standard and being able to use that to gain a lot of wealth from other countries. And thinking about the 19th century, there is a really cool phrase that's part of why I wear the cowboy hat.
The phrase is, “Go west young man. Go west young man.” Now they were saying this not just to people that wanted to you know pan for gold or something like that. They were saying this to nearly everybody because say you are like 22 years old, maybe you're a new baker or a barrister or you know cobbler, whatever. The thing is, if you stayed on the East Coast, you would have to compete against everybody else that was a cobbler or a baker or a barrister and it would be very difficult because they had like 20 - 30 years’ experience on you. How are you going to compete against those people? They already had the clientele and everything. Well if you went out West, what happened? There weren't that many bakers or cobblers or barristers and you could make a lot more of yourself very quickly that way. Bitcoin gives us a new frontier. Bitcoin gives us a new frontier and it makes all of this happen a lot faster. And ultimately, this is why I think that a lot of social justice people have the wrong conception of human value. It isn't that we're not feeding them or housing them or clothing them - that's not the tragedy. Yeah it is a tragedy that's people are starving or don't have homes or don't have clothes or don't have you know freedoms and so on. That isn't the real tragedy. The real tragedy is that these people aren't contributing to civilization. The real tragedy of the starving African child isn't that the child is starving - I mean that's a tragedy too - the real tragedy is that that child has no chance to express their creativity, entrepreneurship, and inventiveness by contributing to civilization and creating something that none of us have thought before by creating businesses, by making something better - that's the real tragedy of centralized power is that it oppresses so many people so that we don't get to benefit from the tremendous human capital that already exists out in the world. By bringing sound money back through Bitcoin, that is the ultimate social justice.
I'm working on creating a holistic blockchain heuristics course and I keep going back to this talk by Jill Carlson that we saw when we were at the "Bitcoin is_" conference in 2019, hosted by Russell Okung (yes the NFL football player) because it really hits the nail on the head on the question of:
For almost everything, I'm a big believer that the context, the journey, the how we get to our destination matters just as much, if not more, than the end result. Integrity. Satoshi Nakamoto, whoever or whatever you are, thank you for your contribution to humanity.
Had my assistant help us transcribe Jill's talk, so for anyone that has any accessibility issues with hearing, hopefully that helps. The talk was so good. Actually, that whole conference was just amazing and well produced (Thanks to George M., and Russel O., - go #Seattle!).
Legend of Satoshi Nakamoto by Jill Carlson
Conference: "Bitcoin is ___"
Speaker: Jennifer Carlson
Title: Who is Satoshi Nakamoto?
TRANSCRIPTION of above video below here.
I'm really, really excited to introduce you to our next presenter who is going to cover one of the most important topics of Bitcoin. In the eToro Lounge, you will see the white paper, the Satoshi white paper that is now a part of the legend of Satoshi. So, it's in there, you can read it if you haven't. I'd recommend reading it multiple times, but with that, I would like to introduce you to Jill Carlson to talk about the legend of Satoshi Nakamoto.
Thanks. It's awesome to be here. So I'm going to be talking about one of my favorite topics within Bitcoin. And it's one of my favorite topics because it sounds like a book. It sounds like a movie. It sounds like something out of the Da Vinci Code to me. And the most important thing to understand about this is that it's real. Everything I'm about to tell you is true to life how this played out, what the origin story of Bitcoin was.
I'm going to talk about Satoshi Nakamoto and the origin story of Bitcoin. Now, as Alex Gladstein, Jimmy Song, and the guys who were last up mentioned a few times, Bitcoin has no controller. Bitcoin has no one who is a central authority who's making the decisions around how it should be developed, how it should proceed. It is fundamentally, truly decentralized and that dates back to the very beginning of it. And it's very important to understand how it came about, how this could possibly be.
And so, in order to understand this, we need to go back in time to the Fall of 2008. October 31, 2008, it was Halloween, eleven years ago. Take yourself back there. Now, on October 31, 2008, there was a paper that got published that we've mentioned already - the Bitcoin white paper. And in that white paper, there was presented for the first time, a solution to a problem that had existed for a while. That problem was how might we create a peer-to-peer electronic cash system.
Now, we might be sitting here and saying, "Well, okay. But I kind of already have electronic cash. I have my Bank of America app on my phone, I have Venmo, I have PayPal. Why is this different?"
This is different because what we talk about when we talk about Venmo for example - there's nothing wrong with Venmo, I use Venmo everyday - but, with Venmo, I'm relying on a third party to make that payment which is very fundamentally different from cash. If I send you $20 on Venmo, that transaction has to be routed to Venmo, back to my bank, back to your bank. There are all of these different parties and players involved. Whereas if I pull $20 out of my pocket and hand it to you, who else is involved in that transaction? No one, right? And that becomes very important when we think about the distinction between cash and just money.
And so, here for the first time, in this paper, we had electronic cash invented. Now this paper was published and it wasn't published by a research university, it wasn't published by a government agency, but rather, it was released to an email mailing list called the cypherpunk mailing list. And so here we actually have the original email that Satoshi sent presenting Bitcoin P2P e-cash in this paper or the Bitcoin white paper. And again, it's important to note here, the way that he chose to release it was to this pretty niche mailing list on a random corner of the Internet that had maybe gotten a lot of traction back in the 90s and we'll go over in a second sort of who the folks on this mailing list were and why he might have chosen to release it in this format to these people.
But he did. That was an intentional choice that he made to release it on the cypherpunk mailing list. And so then, we move on and we ask okay, well so who is this 'he' that I keep talking about? Who is Satoshi Nakamoto? Who is this author of this white paper that solved the problem that, again, had been around for a long time, that many great mathematical minds, that many great cryptographers etc had set out to try to explore.
And the answer to that question is where, again, I think this starts to sound like a mystery book because we don't know. To this day, we don't know who it was who managed to solve this problem. That is wild if you think about it because if you think about other folks who publish under pseudonyms, for example. Authors. Artists. Very often we have some idea of who they are or they were just using the pseudonym as just kind of this is my professional life and then I'm keeping my personal life separate.
But with Satoshi, there is not a trace. There is his online persona, he published this paper, again, to this mailing list. No one on the mailing list had ever interacted with this Satoshi before, with Satoshi Nakamoto. And in fact, the first people who started responding to him didn't even think twice. They didn't question who you are or where you came from. It wasn't until weeks, even months down the line that he started fielding those questions and he was always sort of very cagey and shy and didn't reveal very much at all. And then only later did it come out that actually no one exists. Satoshi Nakamoto does not exist in the form, at least, that he was presenting to the world.
And then finally - so he publishes this white paper to this mailing list and very quickly on the order of weeks and then months he followed it up with working code and he performed the first Bitcoin transaction. And there are a few things that are important to think about there because that tells us something actually, about who Satoshi was. He's someone who could program. He wasn't just sort of an armchair philosopher coming up with these ideas and presenting them out to the world. He was actually programming and creating the source code that would enable this vision that he had for the future to become possible.
And so he performed the first Bitcoin transaction on January 3rd, 2009, a few months after he had first released the white paper. Pretty quick turnaround time, actually. He performed the first Bitcoin transaction and he timestamped that transaction by publishing within the transaction the headline of that day's London Times. And here you can see it over on the right - The Times 03/Jan/2009.
Now, let's take a step back and think for a moment here because what I've just presented to you is pretty wild. Again, it sounds like something that is borderline hard to believe that this is actually how it played out. That this isn't just some origin myth narrative that we've come up with to sort of kick up some interest in this product and in this space. It's all true, though, but what I would suggest, what I would propose here is that it actually was very intentionally done for a whole number of reasons. That none of this was an accident from the timing to the format in which he released it, to the distribution strategy around it, who he was, who he presented himself as, and then finally, the kind of branding that he created around this new currency, this new technology, this new product.
And I wanna again, take a step back here and think about the fact that we spent so much time in the Bitcoin space thinking about the technology, the technology that goes into Bitcoin. As we should because there are major breakthroughs that have occurred based on what Satoshi was able to put together for the first time. Again, he solved this unsolved problem.
But if we look at this timeline up here, we can see that actually, a lot of what went into Bitcoin, those components massively pre-dated Bitcoin going all the way back to the 1980s. There were all of these developments that happened along the way in terms of the technologies that were needed to be able to create Bitcoin. And really, what Satoshi did on the technology front, among other things of course, was he assembled these technologies for the first time in such a way that he created something new and he created this peer-to-peer digital cash. But should we spend so much time in this world, talking about, thinking about the technology aspect? But what I would propose is that we spend not nearly enough time talking about basically the marketing strategy, actually, that Satoshi created around it because Satoshi's brilliance was not just in creating the technology, but it was also in how he presented it to the world and how he sparked people's imagination with it.
And so with that, I want to briefly dive into a few of these areas. So I mentioned he created it on October 31, 2008. That's not quite right, though, right? He didn't create it then. That was when he chose to release it to the world. He chose that date. Now why would he choose October 31, 2008? There was a lot going on in the world at that time. Philadelphia had just won the World Series, Barack Obama was on the verge of being elected President, but you may also recall we were in the midst of a global financial crisis.
So who here remembers where they were in 2008 when Lehman filed for bankruptcy? Who feels like they were affected by it in some way? This affected everyone in the United States, everyone in the world. And suddenly, for the first time, people took a step back and started scratching their heads at the financial system. If big investment banks could go under - and here we have a picture. This is the Lehman Brothers sign being brought into auction at Christie's to be auctioned off in order to raise capital, actually for the bankruptcy filing of Lehman Brothers.
If we can have banks going under, if we can have governments bailing out those banks and creating, really, a moral hazard around the bankers who made poor decisions around risk that set off this chain of events, this cascade that impacted every single one of us in this room, people were starting to ask these questions for the first time. And they were mad about it.
Occupy Wall Street. I was actually working on Wall Street at the time the occupy movement started happening and I would walk past everyday the protests occurring because people were mad as hell that the banks were able to be so irresponsible and governments were able to come in and bail out those banks while Mom and Pop had to lose their jobs, lose their pension funds.
And so what I would challenge you to think about here is October 31, 2008 Satoshi releases the Bitcoin white paper. Why? Not because that was the date where he finally felt like he cracked the code of the technology, but because he knew that the timing was finally right to release this to the world, that people were asking the right questions that would enable them to understand this. So there we have the timing, the question of timing.
The next thing I wanna talk about here is the question of who he released it to, why, and in what format most particularly. So I mentioned this word, "white paper". Everyone in Bitcoin loves to talk about the Bitcoin white paper. The Bitcoin white paper this, the Bitcoin white paper that. I had never heard the word "white paper" before I got into the Bitcoin world. Not actually a normal thing to be talking about, it's not actually a normal tactic and marketing etc. Now why did he choose this format to release it in? Well, actually the origin of "white paper" actually dates back to the early 1900s in the UK (United Kingdom) when white papers were used as policy proposals and they sat in this kind of interesting middle ground where they were policy proposals. They were intended to be used as tools somewhat of democracy to solicit feedback from people on the policy proposed there. And so there was this very all encompassing, democratic, high value placed on an individual freedom's format to be able to have a discussion.
Interestingly - of course, this format has been picked up by universities and academic research and some other technologies in the meantime, but nonetheless, I think that it's really worth thinking about why did he choose this format - the white paper - and does it have something to do with the fact that he was soliciting feedback. He wanted this to be an inclusive process, an inclusive conversation and I would say yes, that is probably exactly what he was thinking.
And so, we have the Bitcoin white paper, but as I mentioned before, we also have code. Satoshi didn't just put the idea out there and say, "Alright. No you guys take this and run with it or go and try and solve it." He said, "Okay, I'm also going to sit down and implement this. I'm going to pull some other people in and we're gonna try and build this damn thing and do some transactions."
And that's exactly what he did. And there, he's tapping into a slightly different ethos from what he did with the white paper. He's tapping into an ethos of create, ship the code. And I want to come back to the importance of that because we might think about oh you know well this just kind of make sense for him to put the idea out there and then tinker around and try and build it, but even the fact that there was lag time between when he released the white paper and when he build the first version of the code. That's important because that made it such that he could get feedback from the community that he was presenting it to before shipping and releasing the first version of it.
And now we want to talk about, of course, who he released it too. And this is where I think it gets very interesting again because I mentioned already the cypherpunk's mailing list and I want to talk about who the cypherpunks were. They were an activism community that really gained traction in the 1990s, really focused on privacy, individual rights, individual rights online, freedoms, all of these themes that we see crop up in the Bitcoin white paper. And cypherpunks had actually been working on this problem of how to create digital cash for years and so, you can think about the different ways that Satoshi might have gone about trying to present to the world this new idea. He could have gone and filed a patent. He could have approached a government agency and said, "Hey, I think I'm really on to something here." But instead, he took it to this community that he trusted to be the stewards of this - the cypherpunks - whose values he had some degree of certainty around in terms of the privacy and the individual rights aspect.
And then finally, the last thing that we need to talk about is of course, the branding around it and so we've covered the timing, the creator, his distribution strategy, the format that he released it in, but what I would say was actually the masterstroke of this whole thing was his ability to see how he could plant, basically, an Easter egg in the middle of this. So, I talked a little bit earlier about how he embedded in that first transaction that he did, a headline from the London Times from that day. He did that for two reasons. He did that to timestamp it, but also, what that headline was, was no accident.
That headline read, "Chancellor on Brink of Second Bailout for Banks." And that was indeed the headline on January 3rd of 2009, but that was also a political message. That was a political message saying look at the money that you have today. Look at where it's got us. It's gotten us into crisis. It's gotten us into a situation where we have banks and institutions who can use that money in ways that hurt us. It's gotten us into a situation where governments can bail out banks and what if we imagined a world in which that were not possible? What if we imagined a different type of money? And that's what Satoshi was presenting to us.
And so, I wanted to share this story with all of you today because I think that it's really important to consider not just the technology behind Bitcoin, not just to consider the technological breakthroughs that Satoshi made in order to make all of these possible, but to also think about all the other decisions that went into it - as he was releasing it, as he was developing it - that got us, really, the magic of Bitcoin that we have today.
Believe it or not... It's been a little over a year that I've been making all of the hand-soap in our home (and homes of extended family). Due to experiencing some very extreme prolonged stress (and then ending up with PTSD - had over a year of EMDR therapy with an excellent army veteran guy, so feeling much better), I ended up with head-to-toe psoriasis in 2018.
Then I found out I was pregnant. High risk pregnancy due to lots of things going on. (Don't worry, #theQuinoa is doing awesomely awesome.)
Then I learned about all the literal "crap" and chemicals that go into soap. ----> So that was it, I decided, we literally needed to "clean up" at home. Yea no more store bought shampoo nor conditioner for me. No more store bought body soap. I think I still smell ok. Hey, I'm Korean - so I got lucky in a lot of ways. I learned about the ingredients that go into soaps. I read this giant book about essential oils. Then I started selling the soap (small supply, not full time, just for kicks). These days, the soap is going by much more quickly with everyone washing their hands and faces multiple times a day, every day - I think about how many exposures are we getting to the harsh chemicals. All of those chemicals end up in the sewers...
Things to think about - are you using clean soap to clean these days? Look at the ingredients.
Anyways, one of my "hobbies" 2018-present that I wanted to share. Crazy how little we know and how much we assume in the things we do every single day.
Next on the list... figuring out gardening. I've never ever had a green thumb... any tricks? If I had even more time, I'd love to have chickens and fresh eggs. I know a bunch of y'all have done that - and I'm so jealous.
Maybe I'll trade you handmade CLEAN SOAP for FRESH EGGS?
PS. Or trade you SOAP for a cool-er logo? Thoughts on the version 1 I created with free software?
Recognize the people in the image above?
Yes. That's my husband, Dae (aka @LuggageDonkey) on the left, me on the right.
Back when we had just started dating, my husband introduced me to the idea of "windshield time". Knowing is half the battle - knowing the idea of windshield time allows us to intentionally use it with each other. Dae uses it to catch up and bond with his aging father (who is now 79 years old). I use it with colleagues to prepare for meetings when driving together to a meeting.
I never thought I'd actually work with my husband... and here we are. We've argued and fought, and battled our way to actually LAUNCHING the pilot podcast episode this week. WHOO-HOO! I wish you could have seen his face on Tuesday - Dae was so happy. He was beaming about the beautiful weather, the view of Mount Rainier that was magnificent as we were driving to a meeting. We're on anchor.fm now. Check us out - give it a listen, send us some good mojo/feedback/ratings if you can to help us out. Thank you so much!
Can't believe we actually got this done. Whew!
Here's the link: https://anchor.fm/windshieldtime206.
For my next post, I'll work on a list of quick early lessons that I've picked up in working with my husband. We both have strong opinions and personalities - and we are married, live together, and have two very young children together. We're both sleep deprived. That makes for an interesting mix.
Hope you like it.
P.S. Second pilot episode of Windshield Time going live today!
I'm sitting here, in the jury duty waiting room with a lot of quiet time. I forgot to bring my book that I've been reading - so, decided what better time than now to get back into my blog. Lots to catch up on and so many learnings to share. The biggest update is that as of the end of September 2018, I am no longer with Storm. Yes, so it's been about three months since then, and I've been working on focusing my full attention on what matters most in life.
Life tip: You can tell a lot about a person's values by 1) what they spend most of their time on and 2) what they spend most of their money on, and the 3) kinds of friends a person associates with closely. It's very telling.
October, November, December Summary
(Not necessarily in any order):
Okay - that's the update in a nutshell. More updates to come.
Quick note to let everyone know:
As of 730AM PST, Monday, September 24, 2018, I am no longer part of Storm. It's official and three months has passed by. I'll write more in the new year about what I've been up to - in the meantime, lots of cooking, reading, and spending time with family.
The advertising world is fraught with problems of fraud, complicated supply chains and lack of control over data privacy. Not only are advertisers losing more money to fraud than ever before, they’re also losing control over ads because of an increasing number of middlemen in the supply chain.
The good news is that blockchain technology has the potential to solve these problems. Here are three important ways blockchain can provide more transparency and trust in the digital advertising industry.
1. Increased Fraud Prevention
Ad fraud is a huge problem in the advertising industry today. Exact numbers vary from source to source, but it’s been posited that as much as 36% of all digital ad traffic could be fraudulent. Mobile ad spend hit $40.1 billion last year. That means approximately $14 billion of all mobile ad spend is potentially fraudulent.
The solution lies in blockchain as a digital ledger of transactions. Every transaction of a digitized product is stored on blockchain as an immutable record, which means that nothing can be faked or changed after the fact. Each transaction is recorded only when all parties agree. The ledger is decentralized, or shared in real time by all participants. This means that no single party can unfairly influence the results.
Because of its transparency, this technology has the potential to allow advertisers to more easily monitor where ads are going and what happens to them. Blockchain even has the power to provide information like bid price, where impressions are coming from and how many times an ad is viewed.
2. A More Transparent Supply Chain
The supply chain for ads is dizzyingly complicated. What used to be a simple transaction between advertiser and publisher now involves supply-side platforms and aggregators handling ads along the way. Advertisers often don’t know exactly what happens after an ad leaves their hands.
Because of this, many advertisers now feel they don’t have control over their ads in how they’re presented, bid on or distributed. They may feel powerless because they’re unable to choose which steps, or even how many steps, an ad should go through before it’s put in front of consumers.
Blockchain’s decentralized ledger makes it possible to record every party who has touched the ad from advertiser to publisher. This allows advertisers to regain control of the supply chain by making it fully transparent.
3. Improved Data Privacy
By now, everyone in the advertising world has heard of Cambridge Analytica. Users are warier than ever of the way their data can be used against them, and governments are beginning to respond with their own policies for data protection such as the General Data Protection Regulation.
One problem is that people tend to enter the same sensitive information on multiple websites. Most people do not understand where their data is stored and how it might be used. Since the data is stored by multiple organizations, a security weakness in any one of them could lead to stolen data. It’s no wonder that people are opposed to providing advertisers with personal information.
Blockchain technology offers the possibility of a safe place to store sensitive information. For example, a highly encrypted, decentralized database of personal information eliminates the need to enter the same data multiple times. People can access their information with a private key and choose what they share and with whom.
Advertisers, on the other hand, can use blockchain to demonstrate to people how their personal information is used, making it clear that they’re using data in a safe and helpful way.
These measures could potentially increase users’ trust in advertisers. And with the ability to control exactly what they want to share, people may be more inclined to share basic information that allows advertisers to show them the ads they’re most interested in.
Originally published at www.forbes.com on September 20, 2018.Here’s the original link: https://www.forbes.com/sites/theyec/2018/09/20/why-advertisers-cannot-ignore-blockchain-technology/#7645b6766f12
Making decisions whilst drowning in ambiguity and chaos.
Yes - that describes what it's like to be a founder and CEO of a startup. That also describes what it's like to do a tokensale, an ICO, or anything in this new complex-business model blockchain "stuff".
Making decisions whilst drowning in ambiguity and chaos holding a newborn baby in one hand and the Empire State Building in the other hand while balancing on a tight rope standing completely buck naked in front of the mob in a crowded stadium.
That's more like what life has been like the past 12 months and continues to be like for me personally. It's surreal. Time is moving both so slowly and at "warp" speeds at the same time. Most of the time when I'm in a meeting, I am constantly having this "out-of-body" experience that allows me to walk around in the room mentally, while at the same time sitting in the chair and experiencing the meeting firsthand. Surreal. Sometimes my ghost body gets "stuck" in the physical body, where I'm trapped, blind, and suffocating.
There are also many times when it's just really tough. Working with white spaces and green companies, we don't usually have a playbook of best practices to look to. We don't have a board (of advisors or investors) to turn to on speed dial that can provide wisdom and a sounding board. And when a company is growing so fast moving through the stages of its evolution in weeks and months, rather than years - without realizing it, many of the things that a company does actually is setting precedent for its future. Forever.
In moments of really tough decisions, I play the scenario in my head over and over and over. It's me on professional judgment day. I'm standing before a jury of my professional heroes and heroines like Bill Gates, Steve Jobs, Elon Musk, Jeff Bezos, Meg Whitman, Peter Thiel, Ben Horowitz, Steven Sinofsky, Mary Barra, Sarah Imbach, Jeffrey Friedberg, and many more. It's really important to me that I can look at myself in the mirror, and also picture myself standing before the jury of heroes and heroines. I look for "defensible", logical, and figuring out what is the real intent of the decision that makes sense - and then look to what kind of precedent that it will set for the forever future for our employees, our culture, our advisors, our communities, ... and most importantly, our society. Humanity.
And so, that is the state of where I am today - mentally standing before the professional jury.
And fighting daily to find "space". Got tips?
Group gifting trivia from the world of GiftStarter:
My heart hurts. A lot. To say goodbye.
I pushed and pulled and fought as hard as I could to create something out of nothing. I met some very talented and inspiring people along the way. Thousands to people were part of this journey, and I could not have gotten anywhere as far as we did without everyone.
In the end, the 10 big lessons for 2014-2018 are...
Knowing when to walk away.
Spring to Summer of 2016 was really hard. I thought I could be superwoman, having just given birth to my Lentil - that with the help of my awesome team, we could pull through this together. Deep post partum depression. I spent the summer of 2016 in a deep depression. Deep despair. My husband often had to peel my salty existence off the floor and into bed. I did not feel like I even deserved to be alive. I often thought the world, my husband, Lentil, everyone would be better off without me. A waste of space. Unworthy of the air I took in. I looked at the sweet innocent face of Lentil and would end up crying because I felt I did not deserve to be his mother.
My advisors and investors starting sitting down to give me the "talk" in 2016. They told me it was okay - to close it down and give them the write-off. They told me to get going on the next startup because that one was the one they wanted in on. I tried for one last hurrah in the fall of 2016, with my "AJ" by my side (thanks to my investors, especially Rudy, for giving me that one last swing at the ball). Fall of 2016 was not the season of generosity and giving. Power was changing hands - and the air was filled with emotions between the Clinton versus the Trump camps.
January - March 2017 I spent most of it on the verge of tears or crying my face off or finding a place to belong. I'd be fine, and then while brushing my teeth with my husband in the bathroom, I'd tear up. Standing in the kitchen I'd tear up. I tried to get "out there" and involved in the community to pick up my spirits. I tried to do this "Red Scarf" thing which was all about giving it forward to another woman entrepreneur. I spent a bit of time doing office hours. I put together events. I volunteered to help the Riveter launch. I did consulting on the side. I advised any startup that came our way. I really wanted to help this tiny little startup company called CakeCodes (which later became Storm and one I am part of today).
And here we are. May 2018. I should really have called it quits back in the Winter of 2015/Spring of 2016. I definitely should have in the Summer of 2016. I absolutely should have sometime in 2017. It is now officially May. We are in the first week of May 2018 and I am finally officially and publicly - calling it done.
Hope this post helps someone out there. If you ever want to talk, please do not hesitate to reach out to me. It is so lonely being an entrepreneur, a founder, in startups, being a founder CEO, raising funds, doing the grind, having employees, figuring out how to be a mom as a founder, all of it. The emotional depression and the depth of despair that one experiences is so great, I wonder how many of us are suffering silently.
Hugs to you out there trying to change the world.