Not sure if y'all saw, but we (at GiftStarter.co) recently launched our partnership with butter London.  It has been an amazing past couple of months working with their team towards the launch.

Why is the butter LONDON partnership so awesome?

• People.  The people at the company are just absolutely fabulous.  So human.  So kind hearted.
• Innovation.  As such a large global brand, to be willing to take a jump on innovation, especially as it relates to social commerce.  It says a lot.  
• Culture.  The team there is quite hands on, and worked side by side with us to make this happen.  They move fast too.  I love seeing their product images on Instagram, Twitter and Facebook.  

If you haven't already - seriously, check them out.  They have some AMAZING sets that would make anybody who loves beauty, fashion appreciate the kind gesture of their amazing gift sets.  I personally, have my eye on that TRUNK!!! 

Very excited and always appreciate your support.
xo,
Arry

Experiences.  End to end Experiences.  E2E.  It's about focusing on the human end to end consumer experiences - using software, process and people to enable that awesome experience in the real world.  That's what we care about.

At GiftStarter, when we were going back and forth on the scope of our MVP (Minimum Viable Product), we were torn about what that was.  Should it be based on the technology piece of the process in aggregating payments from various people towards a group gift?  Should it be being able to select and create the group of people that would do the group gift?  What about the card?  What about the thank you?  What about shopping for the actual group gift?

Ultimately, we picked the MVE (Minimum Viable Experience) around gifting.  Now with that, what we found from doing hundreds and hundreds of interviews and hours of research, was that the card is one of the most important pieces of gifting.  Yes, the card!!!  And many of those around us tell us repeatedly about what they see as the value prop of GiftStarter: the payment aggregation, the social pieces, the collecting of payments, ....  To us, the payments are a small piece of the gift process, and definitely not the most important part.  There are plenty of companies that do payment aggregation and collection - that's not us, and that's definitely not GiftStarter.  We are obsessed with the gifting experience.

With each and every awesome group gift through GiftStarter, we deliver a creative personal handcrafted card with the group mosaic and each person's personal message to the recipient.  I make a lot of them personally, our team makes a bunch more, and now, we've recruited my other to help us out with card making.  Each card is made with love.

Thanks for all of your support.
Arry